Produced, Distributed, Marketed and Exhibited: Paranormal activity

Paranormal Activity

Produced, Distributed, Marketed and Exhibited: The Blair Witch Project

The Blair Witch Project
Production
The Blair Witch Project was developed in 1994 by the filmmakers. The script began with a 68 page outline, with the dialogue to be improvised. Accordingly, the directors advertised in Back Stage magazine for actors with strong improvisational abilities. There was a very informal improvisational audition process to narrow the pool of 2,000 actors. In developing the mythology behind the movie, the filmmakers used many inspirations. Several character names are near-anagrams; Elly Kedward (The Blair Witch) is Edward Kelley, a 16th century mystic. Rustin Parr, the fictional 1940s child-murderer, began as an anagram for Rasputin. In talks with investors, they presented an eight-minute documentary along with newspapers and news footage. This documentary, originally called The Blair Witch Project: The Story of Black Hills Disappearances was produced by Haxan Films.
Distribution
The distribution strategy for The Blair Witch Project was created and implemented by Artisan studio executive Steven Rothenberg. The movie was positively received by critics and went on to gross over US$248 million worldwide, making it one of the most successful independent films of all time. The DVD was released in December 1999 and presented only in full screen.
Marketing
Artisan acquired the film for US$1.1 million but spent US$25 million to market it. The actors signed a "small" agreement to receive some of the profits from the film's release.
Exhibited
Box office $248,639,099

Bullet Boy Marketing Campain

Following festival screenings at the end of 2004, the film quickly gathered a reputation as the first film to tackle the difficult subject of contemporary gang and gun crime in Britain’s inner cities. By the time the film was released, it had accumulated both word-of-mouth and press coverage in the news pages. 
The film was viewed as something different due to adressing something different like gun crime. 

Gladiator  is a 2000 historical epic film directed by Ridley Scott, starring Russell Crowe, Joaquin Phoenix, Connie Nielsen, Ralf Möller, Oliver Reed, Djimon Hounsou, Derek Jacobi, John Shrapnel and Richard Harris. Crowe portrays the loyal Roman General Maximus Decimus Meridius, who is betrayed when the Emperor's ambitious son, Commodus, murders his father and seizes the throne. Reduced to slavery, Maximus rises through the ranks of the gladiatorial arena to avenge the murder of his family and his Emperor.

The buget for this film was about 103 Million and the Money made in the $457,640,427

• DreamWorks SKG (presents)
• Universal Pictures (presents)
• Scott Free Productions (in association with)
• Mill Film
• C & L
• Dawliz
• Red Wagon Entertainment

Bullet Boy

 

Bullet Boy is a 2005 film directed by Saul Dibb, written by Saul Dibb and Catherine Johnson, and stars Ashley Walters. The film's original music was composed and performed by Robert Del Naja of Massive Attack, who released it as an album. The film is about a family in crime ridden east London, the eldest son's involvement in gun crime, and the effects of this on his younger brother.
The film was also Produced by Ruth Caleb Marc Boothe. 
The production company's are  BBC Films, UK Film Council, Shine

Distributed by Verve Pictures
It was funded by the national lottery

Producer Unit System

Central producer still maintained high degree of control over all of the film production at a given studio, but it was difficult to keep tabs on the growing number of films. It is also difficult for central producer to be an “expert” in every genre
- Various studios’ central producers began assigning assistants to take over a degree of control over smaller groups of film.
- Specialization increased
- Different directors under central producer specialized in various genres of films

Producer-Unit system adopted by all Big 5 studios, which allows them to make more film more efficiently than during the silent era.
- Part of general increase in Specialization & departmentalization at the studios
- Increased the division of labor. Jobs in other departments also became more specialized. New jobs created by new technologies of sound & color (technicians, dialogue writers, voice coaches)

Old Hollywood.
Audience
The films that were being made were predictable, you knew what you were going to be watching if you knew who made the film.
The genre of the film you seen would have being easy to decide due to the small number of the films that are being made.
Some of the films might not have being the best quality, the producers had that many films to make a year, they might have taken short cuts to make it quicker, this might have led to a poor quality film.
There was mainly 1 genre per producers, so there was little to chose from, making the film choice easier.

Industry
Due to the amount of work that they were under, the producers had a massive work load per year.
They always had work that they could be doing cause they signed to contracts they were commiting to the work, in this perspective they always had work to be doing, and then they became specialist in the field of work they are in.

Marketing for a DVD